Optimise your CV and be found in 2013


An optimised Curriculum Vitae is an essential tool in job hunting and getting noticed can depend on how well you have selected keywords, phrases and managed your content to be found.

Your CV is your chance to show an employer your experience is just what he needs in his business but first he must find you. Then he can establish you are the right person for the job.


  • Construct your CV and optimise. Look at the job advert or specification and think about what key words have been used,  the job involves, and what the employer needs. now make sure you use the words in your CV they may put into a CV database , talent bank or Mail inbox to find you. 
  • Check any recent press to see if they have been open about future plans and what you can bring to them to support their strategy
  • Tailor your CV to the job. Your CV should be your Career History (2 Pages if you have been working for over 10 years) with  supporting Header page showing personal information, interests and education. Make sure your content has strong Key words in it that match the brief. Make sure you link to previous employer web links or articles about your employer and you during that time. Make sure any accolades achieved are clearly visible on your CV
  • e.g. keywords – acquisition, disciplinary procedures, standards, growth, wastage, improvement, accolades, project management, training, budgets, general management, head chef, sous chef, hotel manager, director, etc 
  • Make your CV clear, neat and tidy. Get somebody to check your spelling and grammar. No-one wants to read a CV that is squashed together and includes too much information. Your CV should be easy to read with space between each section. Use left-justified text as it’s easiest to read, using black text on good quality white or cream paper.
  • View your experience in a positive light. Try to look objectively at your experiences (even the bad ones) and identify what you learned or what skills you developed in the process. This is the picture you should present to the employer.
  • Make sure you have achievements clearly listed, e.g. GP % groth, Wastage % saved, Sales Figures, profit Growtyh, Brigade size, no covers, type of business conducted in how many rooms to what capacity?
  • Sales Growth and how
  • Profitability improvement and how
  • New openings
  • Refurbishments
  • Staff retention and development
  • Marketing plans and implementation and results
  • Fares, shows, festivals, event management
  • Wastage and energy saving
  • cost efficiencies and how
  • Place the important information up-front. Put experience and education achievements in reverse chronological order.
  • Include experience and interests that might be of use to the employer: IT skills, voluntary work, foreign language competency, driving skills, leisure interests that demonstrate team skills and organization/leadership skills.
  • Put your name and email address on every page – in case the pages of your CV get separated.
  • Use positive language. when describing your work achievements use power words such as ‘launched’, ‘managed’, ‘co-ordinated’, ‘motivated’, ‘supervised’, and ‘achieved’.
  • Quote concrete outcomes to support your claims. For example, ‘This reduced the development time from 7 to 3 days’ or ‘This revolutionized the company’s internal structure, and led to a reduction in overheads from £23,000 to £17,000 per year’.
  • Make use of the internet for sample CVs and CV templates – to help maximize the impact of your CV and to get inspiration for layout and tone.


  • Include information which may be viewed negatively – failed exams, divorces, failed business ventures, reasons for leaving a job, points on your driving license. Don’t lie, but just don’t include this kind of information. Don’t give the interviewer any reason to discard you at this stage.
  • Include anything that might discriminate against you – such as date of birth, marital status, race, gender or disability.
  • Include salary information and expectations. Leave this for negotiations after your interview, when the employers are convinced how much they want to employ you.
  • Make your CV more than two pages long. You can free up space by leaving out or editing information that is less important. For example, you do not need to include referees – just state they are available on request. Don’t include all of the jobs you have had since school, just the relevant ones. Add details about your most recent qualifications, which are more relevant, but summarize the rest.
  • Dilute your important messages. Don’t bother with a list of schools you attended with grades and addresses, don’t include a long list of hobbies, or a long work history. Concentrate on demonstrating that the skills they need, what you have achieved by applying the skills you have and what benefits your clients have gained from your work.
  • Use jargon, acronyms, technical terms – unless essential.
  • Lie – employers have ways of checking what you put is true, and may sack you if they take you on and find out you’ve lied to them.
  • Include a photo unless requested.